1.1 | to enable certain features and functions on our websites (e.g. remembering your user id, favourite channel selections, browsing and other service preferences); |
1.2 | to build up a profile of how you and other users use our websites; |
1.3 | to improve the efficiency of our websites; |
1.4 | to administer Services to you and to advertisers; and |
1.5 | to establish usage statistics. |