Popular Malaysia


Welcome to Popular Online Malaysia.
You are now being directed to another site - Popular Online Malaysia.
Any information you may provide on the new website shall be subject to the confidentiality and security terms of the website. All visits are logged and monitored. By clicking "YES" you are accepting the Popular Online Malaysia Terms and Conditions.
**All the Singapore POPULAR Online discounts, vouchers, promo codes and delivery are not applicable to Malaysia POPULAR Online
Would you like to continue?


Popular Malaysia


Welcome to Popular Online Malaysia.
You are now being directed to another site - Popular Online Malaysia.
Any information you may provide on the new website shall be subject to the confidentiality and security terms of the website. All visits are logged and monitored. By clicking "YES" you are accepting the Popular Online Malaysia Terms and Conditions.
**All the Singapore POPULAR Online discounts, vouchers, promo codes and delivery are not applicable to Malaysia POPULAR Online
Would you like to continue?


Close

Winning In Service Markets: Success Through People, Technology And Strategy


Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service... Read More
S$38.52

Out of stock

Product Details

ISBN : 9781944659059
Product Dimension : 0.000 x 0.000 x 0.000 cm
Weight : 0.4110Kg
Author : Jochen Wirtz,
Publisher : World Scientific Publishing Co Inc (USA)
No. of Pages : 704
Format : Paperback
Publication Date : December 16, 2016

Review

You're reviewing: Winning In Service Markets: Success Through People, Technology And Strategy