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What Chinese Want :Culture, Communism, and Chinas Modern Consumer


Today, most Americans take for granted that China will be the next global superpower. But despite the nations growing influence, the average Chinese person is still a mystery to most of us - or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompsons (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce... Read More
S$25.68

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Product Details

ISBN : 9781137278357
Product Dimension : 15.600 x 23.300 x 1.800 cm
Weight : 0.2960Kg
Author : Tom Doctoroff
Publisher : Palgrave Macmillan
No. of Pages : 272
Format : Paperback
Publication Date : September 24, 2013

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