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The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company


The ultimate e-commerce success story-a powerful new growth model for small business start-ups and grassroots entrepreneurs One of the worlds fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese-not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to... Read More
S$49.95

Available for Purchase

Product Details

ISBN : 9781259585401
Product Dimension : 16.500 x 23.600 x 3.300 cm
Weight : 0.4110Kg
Author : Ying Lowrey,
Publisher : McGraw-Hill Education - Europe
No. of Pages : 352
Format : Hardback
Publication Date : October 16, 2015

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You're reviewing: The Alibaba Way: Unleashing Grass-Roots Entrepreneurship to Build the World's Most Innovative Internet Company