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Made to Stick :Why some ideas take hold and others come unstuck


Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an... Read More
S$25.95

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Product Details

ISBN : 9780099505693
Product Dimension : 12.900 x 19.800 x 2.000 cm
Weight : 0.2460Kg
Author : Chip Heath,Dan Heath,
Publisher : Cornerstone
No. of Pages : 336
Format : Paperback
Publication Date : February 7, 2008

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