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 China Goes West :Everything You Need to Know About Chinese Companies Going Global

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China Goes West :Everything You Need to Know About Chinese Companies Going Global


Chinas corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives? China Goes West presents an unrivalled overview of Chinese companies expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case... Read More
S$59.50

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Product Details

ISBN : 9781137293923
Product Dimension : 14.600 x 22.400 x 2.000 cm
Weight : 0.3080Kg
Author : Joel Backaler
Publisher : Palgrave Macmillan
No. of Pages : 208
Format : Hardback
Publication Date : April 14, 2014

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